Company:  RUBICON PROJECT, INC. (RUBI)
Form Type:  SC 13G/A
Filing Date:  2/13/2018 
CIK:  0001595974 
Address:  12181 BLUFF CREEK DRIVE, 4TH FLOOR 
City, State, Zip:  LOS ANGELES, California 90094 
Telephone:  310-207-0272 
Fiscal Year:  12/31 
Last Trade
Last Trade: 
$2.15  
Change: 
-0.01 (-0.46%)  
Trade Time: 
04:02 PM EST  
Market Cap: 
$108.05M
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Description of Business
We provide a technology solution to automate the purchase and sale of digital advertising inventory for buyers and sellers. Our platform features applications and services for digital advertising inventory sellers, including websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, or DSPs, to buy advertising inventory; and a marketplace over which such transactions are executed. Together, these features power and enhance a comprehensive, transparent, independent advertising marketplace that brings buyers and sellers together and facilitates intelligent decision-making and automated transaction execution for the advertising inventory we manage on our platform. Our clients include many of the world's leading publishers of websites and mobile applications and buyers of digital advertising inventory.
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  FORM SC 13G/A