Company:  RUBICON PROJECT, INC. (RUBI)
Form Type:  SC 13G/A
Filing Date:  2/13/2018 
CIK:  0001595974 
Address:  12181 BLUFF CREEK DRIVE, 4TH FLOOR 
City, State, Zip:  LOS ANGELES, California 90094 
Telephone:  310-207-0272 
Fiscal Year:  12/31 
Last Trade
Last Trade: 
$1.81  
Change: 
-0.02 (-1.09%)  
Trade Time: 
04:02 PM EST  
Market Cap: 
$90.12M
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Description of Business
We provide a technology solution to automate the purchase and sale of advertising for buyers and sellers. We believe our highly scalable platform reaches approximately one billion Internet users globally on some of the world's leading websites and mobile applications. We help increase the volume and effectiveness of advertising, improving revenue for sellers and return on advertising investment for buyers. Advertising takes different forms, referred to as advertising units, and is purchased and sold through different transactional methodologies, referred to as inventory types. Finally, it is presented to users through different channels.
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  FORM SC 13G/A